Monday, July 11, 2011
Rushing the Seasons...
- - Hitting a craft store the other day for art supplies, I was taken by the fact that all summer seasonal items were out on the curb for clearance. Walking into the store, I felt like I had entered a time warp and exited sometime in late October...there were garlands of colored leaves for sale, as well as other items that I normally associate with later fall.
Now given the fact that we have just passed the 4th of July and that summer is a season I like to have around, I'm none too eager to rush into fall. But have you tried to buy summer merchandise recently?--Good luck, it's probably on the clearance rack, which can pose a problem if you're looking for a specific clothing item or size.
What this means for the consumer is that you've got to buy at least certain items several months in advance of anticipated need, which is no small trick if you're the kind of person who usually can't see with certainty beyond the coming week. To me, next month is the future. I don't have a handle on the fall yet, nor do I want to deal with it during the month of July. Always living several clicks ahead of the present is a good way to screw yourself up plus lose out on the advantages of the present moment, which many philosophers assure us is of the highest importance.
Rushing the seasons has contributed mightily to the expansion of Xmas into a several-month holiday observance...and mark my words, you'll see the beginnings of advance Xmas promotions shortly after Labor Day!